Great ways for print and digital marketing to be more powerful together!
One of the most influential marketing strategies today is to promote your website via direct-mail postcards. Use a simple, but impactful postcard to usher in a new season (think summer), or a postcard to introduce your company’s new product line. Then AMP up the value! Imagine the impact of the piece if you drive your clients to your social media sites. Postcards can serve as mini-catalogs for e-commerce stores by highlighting some of your bestsellers or showing a small offering of your whole product base. Then, you can direct customers online to view your entire catalog, enticing them with a time-limited coupon code that is redeemable online. Important: This also allows you to easily track your response rate, which can lead to higher sales conversion rate, and ultimate return on investment.
FuzionPrint Tip: Add a QR code for your customer’s ease. Quick Response or QR codes are barcodes placed on postcards, business cards, brochures, flyers and other forms of print marketing.
DON'T FORGET to add a your website address, phone number, catchy title and colorful pictures for a big impact!